As Apple's increasingly an important market for Apple iPhone sales in China's overall income but have a negligible impact. According to a report from Stifel display, Android phones accounted for 2015 Smartphone shipments in the fourth quarter of 81%.
We can see from the chart above, non-Android Smartphone shipments in the 15 had reached 24.3 million units in the fourth quarter, compared with 14 18.3 million in the same period and 15 14.5 million units in the third quarter has been greatly improved.
We know that "non-Android" mobile phone not only contains the iOS platform, including BlackBerry, Windows Phone and Tizen OS devices. But according to Kantar WorldPanel data, BlackBerry, Windows and Tizen only 2.5% of the total smartphone sales in China, that is, non-iPhone Android smartphones accounted for most of the share (data display is 90%). It is obvious that iPhone for non-Android smart phone shipments increased contribution is enormous.
Mac sales bucked up
In 2015, Apple just released a 12-inch MacBook, Mac most of the other models is a regular update, Apple for the adjustment of the product line as a whole is not big. Despite this, Mac in 2015 is still maintained a good momentum. According to market research firm Gartner data shows that Apple is 2015 's fifth-largest PC (personal computer) makers.
In 2015, Apple sold 21 million Mac, with a global market share of 7.2%. In 2014, Apple sold 20 million Mac (share 6.2%), from 2014, Mac reached 5.8% in per cent in 2015.
Association is the number one producer of PC market in 2015, total of 57.1 million computers were sold, the second h-p sold 52.6 million, 39.2 million Dell and ASUS 21.2 million ranked third and fourth, respectively.
Worth noting is that Apple is growing year on year shipments only PC maker, Lenovo, ASUS, HP, Dell and Acer fell respectively 3.1%, 4.4%, 3.3%, and 15.3%.
Half Apple market Watch
Because Apple has "refused to" Apple Watch sales figures released, so Apple Watch sales is still a mystery, and it is through some third party institutions, to Apple Watch have a general understanding in the market.
According to Juniper Research said that Apple Watch 2015 Smart Watch shipments accounted for 51.5% (sold 8.8 million). In contrast, Android Wear equipment accounted for a market share of less than 10%. In 2015, global shipments of smart watch up to 17.1 million.
Apple Watch are able to occupy half of the watch market, Apple quality plays a crucial role in the ecological, is the most intuitive performance than Android Apple Watch Wear smart watches has more used equipment-more than 10,000, while Android Wear only about 4,000.
Apple Music into big brother next year?
According to encounter many ridicule, but Apple's streaming music service Apple Music was thriving. According to AppleInsider notes that Apple Music current paid subscribers has exceeded 10 million. You know Apple Music officially launched just 6 months, and the current "big brothers" Spotify reached this figure take 6 years.
In 2015, in October, Apple Music had reached 6.5 million paying customers, and by January 2016 (not yet ended), paying users soared to 10 million, taking into account the growth rate, so there will be, analysts say Apple in 2017 Music has the potential to become a music streaming service "big brothers". Actually United States music market and recession, according to Nielsen Music (Nielsen Music), in 2014, United States album sales overall fell 9%, song downloads has fallen by 12%, but music streaming grew by 50%. Marcelo Burlon iPhone 6 Plus Cases
For Apple, music streaming media market there is still a lot of room for improvement and potential to be tapped.
App Store make new contributions
As an important part of the Apple ecosystem, growth of the App Store is pretty amazing. Just after new year's, Apple Announces App Store ushered in 2015 year holiday quarter of record revenue, including Christmas and new year's day have been setting a new record.
On January 1, 2016, the App Store had revenues of $ 144 million, the best record in one-day history of the App Store, and previous records were set by a week before Christmas. In the holiday quarter ended January 3 (two weeks), the user's application in the App Store purchases and buy consumption reached 1.1 billion US dollars.
Application solely on the game's revenue, is striking enough. App Store analytics company Sensor Tower recently released App Store data of December 2015, according to App Store gaming revenues of nearly $ 1 billion in the month, setting a new record. Compared with November, App Store gaming revenues of $ 847 million, December, gaming revenue increased 18%.
Conclusion Marcelo Burlon iPhone 6+
For Apple, continued the proud achievements of 2015 is worth encouraging, but the result is a thing of the past in 2016, there are still many difficulties and challenges waiting for the Apple. Innovation in hardware, software, poor service and other problems the solution is Apple at the end of 2016 to get good grades, and keep the user's key.